Category: Social Media

Ecommerce and Online Shopping Marketing Strategies Via Social Media

Ecommerce, known as the electronic commerce is a term known by all. It is the online buying and selling of products and services. Nowadays people prefer to shop online than getting out of their homes and going to the store to buy stuff.

But, if you want more people to buy stuff from you via the internet, you surely need to devise some strategies that would help you increase engagement of the consumers. Businesses who want to pursue ecommerce need to keep a certain things in their minds regarding the new shopping trends. They need to ensure that they are selling what they are displaying or showing on their website.

If there is any discrepancy between what they are selling and what they are showing, the customers are going to switch over.

A recent study made on the ecommerce and online shopping disclosed a few stats that shows that if there is a delay in the speed of the page loading, customers will not show interest. Another thing that acts as a barrier between shopping and the customer is the displaying of ads. Ads can sometimes be very annoying and it can force the customer to shut down the website.

Attractive and detailed picture of the product displaying every angle can draw the customer’s attention towards it, but a video can urge the customer to shop the product. Hence, it is wise on the part of the businesses or brands to display video content related to its product to drive more customers towards it.

Social Media and its Impact on Ecommerce

Social Media not only plays a huge role in marketing but also in ecommerce. If products are marketed wisely on various social media platforms, it can help attract more followers. Every social media platform has a huge number of audience. If businesses spend money on displaying their products on social media platforms, they can indeed achieve more.

The two social media platforms that has contributed at large with ecommerce are Facebook and Instagram. These two websites are best used for business purposes as they have a huge number of audiences. The order value of people that shop online using Instagram contributes to 65 dollars.

Apart from Instagram, the order value of consumers who buy stuff using Facebook is 55 dollars. That is huge on part of the social media. Hence, we cannot doubt the power of social media.

Customer Relationship Management

Customer relationship management refers to how a company manages its interaction with its customers i.e. how it interacts with its customers. The way the company treats its customers determine the growth, and profit of that particular company. If the company provides value to the customers, the customers are going to provide the value to the company. Hence, it is very essential to determine the customer relationship management. According to the research, the customer relationship management can help retain customers by 26 percent. And, it can also help in attracting more customers towards the business.

 

Are You Frustrated With Instagram Marketing?

You finally decided to go for it and signed up your business for an Instagram account. To tap into all its marketing potential, you need to invest plenty of time.

With Instagram, much like any other social networking account, if you’re not going to become an active player, then you may as well not sign up.

This visual social network wasn’t created with efficiency in mind, which makes it one of the most frustrating elements of a brand’s social networking marketing strategy. So, how can you be certain you could include Instagram without all the frustration that comes with it?

Here are a few useful tips on how best to get the most from the time spent on the social network without sucking up all your time.

Use a scheduling program

It differs for every brand and depends mostly on if your audience is the most active.

Do your research and figure out when that peak time is to your followers. This makes it most likely to see participation from the audience when you post.

The perfect time to post Instagram isn’t always going to be the most suitable for your schedule. By way of instance, how can you be certain that you’re posting those pictures at 5 p.m. Every Friday when you’ve end-of-week meetings set up during this time?

Simple solution: use a scheduling program. There are loads of them out there. Find the one you like and line up the articles you wish to add during the month or week. Schedule the date and time you need each post published. Then proceed with your day.

Respond to comments with assistance

They would like to know that their opinions are being acknowledged. This can be difficult when you are following grows and you begin to get a good deal of comments on your articles every day.

Fortunately, you can employ the support of programs to make it effortless to reply back.

Cross-post with one program

Sometimes you would like to share your Instagram article across each the other networks that you’re using. But how can you do this without having to devote a whole lot of time on your mobile phone?

IFTTT is an amazing tool for assisting brands cross-post their content without having to go in and post.

With this program, you make a type of “recipe” that will save you time on social networking. Essentially, you create a formulation of what you would like to occur when you do something different.

With this program, you may opt to have the pictures you discuss on Instagram to automatically be shared on Twitter, for instance.

Today’s technology, especially the number of apps which are available, make it really simple to take charge of your social networking marketing and make it fit into your program. This is particularly useful when it comes to the time-consuming facets of Instagram.

What apps do you find the most useful in regards to social networking marketing?

You can give a try to Instagram Photo Downloader and use the photos and videos on your business page to get more engagement. This app made it easy to download from Instagram.